The Department of Trade and Industry (DTI) opened its 40th Negosyo Center in Cebu City on May 15, 2026, in partnership with the Cebu City Government. The facility is expected to benefit thousands of micro, small and medium enterprises (MSMEs) and aspiring entrepreneurs by providing easier access to business registration, advisory services, and government support programs.
Location and Services
The new Negosyo Center is located on the fourth floor of Robinsons Galleria Cebu and operates from 8 a.m. to 5 p.m. on weekdays. It is co-located with Cebu City’s Business One Stop Shop, allowing entrepreneurs to access both national and local government services in a single location. This setup streamlines business transactions and supports the government’s ease of doing business initiative.
Entrepreneurs can receive assistance with business registration, mentoring, financing information, and other enterprise development programs without needing to visit multiple offices.
Official Statements
Cebu City Business Permit and Licensing Office head Atty. Jared Limquiaco emphasized the partnership's role in bridging national and local government services. “The launching… is the product of both offices’ commitment to the principles of the ease of doing business initiative. This essentially bridges the gap between national agency services and local government processes, thus streamlining the entrepreneurial journey for every Cebuano,” Limquiaco said.
Cebu City Mayor Nestor Archival highlighted the initiative's alignment with the city’s long-term vision. “This is in direction with the mission of Cebu City, that Cebu City 2035 will be a sustainable, smart and inclusive city,” Archival said, adding that the City Government will continue supporting programs that empower local entrepreneurs.
DTI's Mandate and Impact
DTI Cebu Provincial Director Marivic Aguilar noted that the establishment of a dedicated Negosyo Center in Cebu City fulfills the agency’s mandate of setting up centers in every city and municipality while making its services more accessible. The launch featured a presentation of Negosyo Center programs and services.
The DTI expects the new center to strengthen Cebu City’s MSME ecosystem by improving access to government services, encouraging business formalization, supporting enterprise growth, and fostering closer collaboration between national and local government agencies.
