SM Hotels and Conventions Corporation (SMHCC) has announced the appointment of Janytte Siega as General Manager of SMX Convention Center Seaside Cebu, the country’s largest upcoming convention and exhibition venue. Located within the SM Seaside Cebu complex, the center is set to open in November 2026 and will offer over 21,000 square meters of convention and exhibition space in one of the Philippines’ fastest-growing business and tourism hubs.
Experienced Hospitality Leader
Siega brings over two decades of experience in the hotel, banquet, and Meetings, Incentives, Conferences, and Exhibitions (Mice) industries. She has a strong background in operations leadership, guest experience, and large-scale convention management. Prior to her appointment, she served as Director of Banquets and Event Services and Officer-in-Charge for Operations at SMX Convention Center Manila, where she oversaw high-volume tactical implementation and elevated service standards.
Throughout her career, Siega has built extensive expertise across the Philippines and the Middle East, particularly in luxury hotels and globally recognized hospitality brands in Cebu, Dubai, and Ras Al Khaimah. She has handled high-profile corporate, government, and social engagements attended by international dignitaries and delegates.
Venue Features
SMX Convention Center Seaside Cebu will feature expansive event halls, contemporary pre-function rooms, and versatile meeting rooms designed to accommodate meetings, conventions, exhibitions, conferences, and special events.
Pre-Opening Phase
Known for her collaborative leadership style and hands-on approach, Siega will lead the venue through its pre-opening phase, focusing on operational readiness, talent development, strategic partnerships, and delivering world-class experiences aligned with the SMX brand.
“I am honored to take on this new role and be part of bringing SMX Convention Center Seaside Cebu to life. Cebu continues to be a vital hub for tourism, business functions, and international gatherings, and I look forward to working alongside our team and partners in establishing the venue as a premier destination for meetings, conventions, exhibitions, and large-scale activations in the Philippines and the Asia-Pacific region,” Siega shared.
Integrated Destination
Located within the SM Seaside Cebu complex, the convention center will feature over 21,000 square meters of leasable space across six levels and will be directly connected to the SM Seaside Arena and SM Seaside Cebu Mall, creating a fully integrated destination for exhibitions, conventions, entertainment, and hospitality.
“With Janytte’s appointment, SM Hotels and Conventions Corporation further reinforces its commitment to expanding world-class Mice destinations across the country and supporting the continued growth of Cebu and the Philippines as leading hubs for business events and tourism in the region,” said SMHCC Executive Vice President Peggy Angeles.
