From Personal Need to Professional Mission: Jessa Baguio's Insurance Journey
For Jessa Duropan Baguio of Davao City, the path to becoming a Cocolife Financial Advisor began with a deeply personal motivation: protecting her own family. What started as a straightforward plan to secure insurance coverage evolved into a profound realization of its intrinsic value, fundamentally shifting her perspective and igniting a passionate mission to guide others toward financial security and peace of mind.
A Career Built on Diverse Experiences
Before embracing her role at Cocolife, Jessa cultivated a varied professional background. She initially worked as a teller and vault custodian within the pawnshop industry, gaining firsthand experience in financial transactions and customer service. When motherhood entered her life, she made the conscious decision to step away from corporate employment to dedicate herself fully to raising her children.
In 2018, Jessa embarked on an entrepreneurial venture, taking on the management of her own business at the bustling Bankerohan Public Market in Davao City. This experience honed her skills in business operations, client relations, and the realities of balancing multiple responsibilities.
Mastering the Balance: Business and Financial Advising
Juggling the demands of business ownership with her responsibilities as a financial advisor presents significant challenges, but Jessa has developed effective strategies to make it work. She emphasizes the critical importance of time management and establishing clear priorities. "Communication and teamwork are absolutely key," Baguio explains. "When everyone—my family and my staff—works together cohesively, handling both roles becomes not just possible, but manageable and rewarding."
Innovative Outreach Through Social Media
Since joining Cocolife approximately a year ago, Jessa has leveraged modern digital tools to connect with her community. She actively utilizes popular platforms like TikTok, Facebook, and Instagram to share short, engaging video content. Her approach focuses on demystifying insurance concepts and promoting Cocolife's mission in an accessible manner.
"I strive to make the information fun and easy to understand," Baguio shared. "This way, viewers can clearly see why insurance is important for everyone, not exclusively for families with specific profiles. It's about universal financial preparedness."
Redefining Insurance as an Agent of Change
As a Cocolife Agent of Change, Jessa's core philosophy involves transforming public perception. "Insurance is not merely about accumulating money for its own sake," she articulates. "At its heart, it's about providing security, ensuring peace of mind, and demonstrating love for your family. Previously, I viewed it as just another product. Today, I recognize it as a genuine mission."
Her primary objective is to integrate insurance into the category of essential life necessities, rather than treating it as an optional afterthought. She assists clients in comprehensively assessing their individual needs, which may encompass:
- Health coverage and medical protection
- Long-term savings and investment plans
- Life insurance and family security measures
Jessa reassures potential clients that Cocolife offers a range of affordable options tailored to different financial situations. "There is no need to fear getting insurance," she affirms. "The first step is often the most important one."
A Message to Fellow Dabawenyos
For residents of Davao City who may feel uncertain about investing in their future, Jessa Baguio offers a clear and encouraging message: "Do not be afraid to invest in your future. Take that crucial first step. You will never regret preparing adequately for yourself and your family. The security it brings is invaluable."
For Jessa, every insurance policy she facilitates represents more than a financial plan—it symbolizes a commitment to a safer, more secure tomorrow. As a dedicated Cocolife Agent of Change, she inspires confidence in her clients and loved ones, reinforcing the promise that with proper planning and the right partner, the future can indeed be more secure than the present.
