Saida Concha: A Remarkable Journey from Laboratory Science to Financial Security Leadership
Saida Salgado Concha has built a life dedicated to solving critical problems, first within the controlled environments of laboratories and now in the intimate spaces of family homes. Her professional evolution from a licensed Chemical Engineer to a top-performing Financial Advisor at Cocolife, the largest Filipino-owned stock life insurance company, showcases a story of profound transformation, unwavering discipline, and deep-seated purpose.
Early Career and Scientific Foundation
A proud graduate of the University of San Carlos in Cebu City, Concha launched her career in 1979 at the Paper Industries Corporation of the Philippines (PICOP). Over more than two decades, she honed her expertise in various roles, including Water Purification Chemist, Junior Manager in Research and Development, and Training Officer. This extensive industrial experience cultivated essential skills in precision, leadership development, and effective people management, forming a solid foundation for her future endeavors.
Transition to Financial Advisory Excellence
After taking early retirement in 2000, Concha briefly served as a Park Business Manager at Pryce Garden in Bislig City. A pivotal moment arrived when a friend and former supervisor encouraged her to explore the life insurance industry. Initially hesitant, she decided to embrace the opportunity, becoming a licensed Financial Advisor at Cocolife in 2004. Her dedication was immediately recognized with a Rookie Award in her inaugural year, marking the beginning of an impactful new chapter.
Sustained Achievement and Family Support
Now at 68 years old, Concha continues to excel in her field. She has earned prestigious accolades such as Cocolife's Top 1 Financial Advisor in Visayas and Mindanao, a Top 3 National Ranking, and a Bronze Award in 2019. Her husband, Jose Flavio V. Concha, a retired Provincial Environment and Natural Resources Officer, provides steadfast support as her personal assistant and helps connect her with potential clients. Together, they have raised three sons, including a special needs child they are immensely proud of, alongside two young professionals—one a physician and the other a banker.
Mission-Driven Advocacy for Financial Literacy
For Concha, these awards represent more than personal success; they symbolize her mission to educate individuals on the vital importance of life insurance and to dispel common misconceptions. Aligning with Cocolife's core values, she emphasizes that service excellence involves deeply understanding client needs, communicating with clarity, and addressing concerns with patience and professionalism.
"Financial literacy is a legacy we pass on to future generations. It empowers people to make smart decisions in securing their family's future," Concha shared, highlighting her commitment to fostering long-term security.
Direct Message to the Davao Community
Concha offers clear guidance to her fellow Dabawenyos: "Do not wait for the right time because the right time is now. At Cocolife Davao, we offer affordable plans tailored to your needs. Many are easily attracted to one-time, big-time investments that turn out to be scams. It's better to come here to Cocolife, let's talk, where you are assured your money will grow and not be wasted."
Legacy of Protection and Change
For Saida Concha, every insurance policy transcends a mere contract; it embodies a promise of protection, peace of mind, and a fortified future for the families she serves. As a genuine Cocolife Agent of Change, she extends this dedication beyond her clients, striving to ensure security and brighter prospects for her loved ones and the broader community.
