Cebu Creatives and Communication Congress 2026 Kicks Off with Focus on Backstage Brilliance
The Cebu Creatives and Communication Congress (CCCC) successfully launched its 2026 edition on February 9, 2026, at SM Seaside City in Cebu. This annual event, now in its fourth year since its debut in 2022, was organized by the School of Design and Communication at Southwestern University Phinma (SWU-Phinma), in collaboration with fourth-year strategic communication students.
Theme and Purpose of the Congress
The congress adopted the theme "The Backstage Brilliance of Creativity," which aims to highlight and celebrate the often-overlooked contributions of professionals working behind the scenes in creative industries. This focus underscores the event's mission to foster appreciation for the collaborative efforts that drive innovation and artistic expression.
Featured Workshops and Expert Speakers
The 2026 CCCC offered a dynamic program filled with interactive workshops and innovative talks led by renowned experts from various fields. Key speakers included:
- Ramon Basabe, a seasoned marketing professional who shared insights on branding and communication strategies.
- Ar. Jonathan Cruz, owner of Obra Majoralia Architectural Design Studio, who discussed design principles and architectural creativity.
- HR Quilantang, a graphic novel author who explored storytelling and visual arts in contemporary media.
These sessions provided attendees with practical knowledge and inspiration, encouraging hands-on participation and idea exchange.
Historical Context and Impact
Since its inception in 2022, the CCCC has established itself as a vital platform for students from diverse educational institutions across Cebu. It serves not only as a venue to showcase talent but also as a gathering to celebrate creativity and form new meaningful ideas. The congress promotes networking and collaboration, helping to build a vibrant creative community in the region.
This year's event continued that tradition, drawing participants eager to learn from industry leaders and connect with peers. The involvement of SWU-Phinma students in organizing the congress highlights the university's commitment to practical education and community engagement.
As reported by Arian C. Aliganga, an intern at SWU-Phinma, the Cebu Creatives and Communication Congress 2026 stands as a testament to the growing importance of creative industries in Cebu and beyond.
