In a decisive move to protect consumers from escalating prices, Mandaue City Mayor Jonas Cortes has established the Mandaue City Price Monitoring Coordination Council. This newly formed body represents a significant step in the local government's ongoing battle against inflation and potential profiteering.
The executive order, formally creating the council, comes as many Filipino families struggle with the rising costs of essential goods. Mayor Cortes emphasized that the council's primary mission is to safeguard consumers from unjustified price hikes while maintaining market stability.
Multi-Agency Approach to Price Regulation
The council brings together various government agencies in a coordinated effort to monitor and regulate prices effectively. Key members include:
- The City Treasurer's Office
- The City Legal Office
- The Business Permit and Licensing Office
- The Public Information Office
- The Public Market Office
This collaborative approach ensures that price monitoring encompasses all aspects of the supply chain, from wholesale to retail levels.
Enhanced Market Surveillance Measures
The council has implemented rigorous monitoring protocols, including:
- Regular inspection of public markets and retail establishments
- Strict enforcement of suggested retail prices (SRPs) for basic necessities
- Monitoring of prime commodities to prevent artificial shortages
- Coordination with national agencies like the Department of Trade and Industry
Mayor Cortes stated: "Our consumers deserve protection from unreasonable price increases. This council will ensure that basic goods remain affordable and accessible to all Mandauehanons."
Consumer Protection and Market Stability
The initiative focuses particularly on essential items that significantly impact household budgets, including:
- Rice and other agricultural products
- Processed foods and canned goods
- Household cleaning products
- Other daily necessities
Through this comprehensive price monitoring system, the Mandaue City government aims to strike a balance between protecting consumer interests and maintaining a healthy business environment for legitimate traders and retailers.
