Papa Joe responds to a letter from Mr. Vlog, who is troubled by a former friend and collaborator in their food vlogging group. Mr. Vlog claims he founded the group, but the friend left to start his own channel, likely due to dissatisfaction with shared earnings. Recently, the former friend has gained a large following through artificial boosting methods, making his growth inorganic. Worse, he has approached their mutual clients, claiming he has more views and should be their endorser instead. Mr. Vlog is hurt and asks whether he can sue the friend.
Papa Joe's Advice
Papa Joe explains that the nature of the disparagement matters. Some negative talk is expected in business sales pitches. However, if the friend's statements are excessively damaging or defamatory, legal action may be possible. He notes that such situations are common in social media, where boosting and poaching are tactics used to gain engagement.
Should You Retaliate?
Papa Joe advises caution. If Mr. Vlog responds with similar negativity, it may become normalized on social media. He questions whether retaliating aligns with maintaining a positive influence on audiences, especially the youth. If the focus is solely on money, then playing the social media game is understood. But true lasting blessings come from God.
For those who wish to contribute, email Papa Joe at papajoesuperb@gmail.com.



