VIVA Films Introduces Special Valentine's Ticket Pricing for Anne-Jericho Reunion Film
VIVA Films has unveiled an exclusive ticket pricing initiative for its upcoming Valentine's Day cinematic offering, 'The Loved One,' marking the highly anticipated reunion of beloved stars Anne Curtis and Jericho Rosales. The romantic film is scheduled to premiere across the Philippines on February 11, 2026, strategically timed for the season of love.
Discounted Rates for Metro Manila and Provincial Cinemas
According to the official announcement from the production company, moviegoers can enjoy reduced ticket prices at select venues. Specifically, tickets will be priced at P275 in Metro Manila and P230 in provincial cinemas. This special pricing scheme is exclusively available at SM Cinemas, one of the country's largest cinema chains, ensuring wide accessibility for fans nationwide.
Part of Broader Strategy to Revive Cinema Attendance
This move by VIVA Films is not an isolated effort but part of a sustained campaign to rejuvenate the cinema industry. The company has emphasized that the discounted pricing aims to "help revive cinema attendance amid changing viewing habits," as more audiences shift towards streaming platforms for entertainment. By making theatrical experiences more affordable, VIVA hopes to encourage Filipinos to return to the big screen for shared, immersive viewing.
Precedent with Previous Film Releases
VIVA Films has previously implemented similar pricing strategies for other productions. Earlier in February 2026, the company applied the same discounted ticket model for 'A Werewolf Boy,' the Philippine adaptation featuring the emerging love team of Rabin Angeles and Angela Muji. This consistency underscores VIVA's commitment to exploring innovative approaches to sustain and grow cinema patronage.
Industry Trends and Observers' Insights
Industry analysts have noted that discounted ticket pricing is becoming a key tactic among film producers in the Philippines. As streaming services continue to gain popularity, traditional cinema operators and studios are experimenting with various incentives to attract audiences back to theaters. Strategies like these are seen as crucial for maintaining the cultural and economic vitality of the local film industry, fostering a balance between digital and in-person entertainment options.
The release of 'The Loved One' not only promises a nostalgic treat for fans of Anne Curtis and Jericho Rosales but also highlights the evolving dynamics of film distribution and audience engagement in the modern era.
