The festive spirit is shining brighter than ever at SM City Zamboanga as they launch the heartwarming Besties of Joy 2025 campaign, transforming Christmas celebrations into an extraordinary celebration of friendship and community spirit.
More Than Just a Christmas Contest
This innovative initiative goes beyond traditional holiday events by focusing on the powerful bonds of friendship. The campaign invites dynamic duos to showcase what makes their friendship special while embracing the true meaning of Christmas – giving back to those in need.
"This Christmas, we want to celebrate the joy that comes from genuine friendships and shared generosity," shares an SM City Zamboanga representative. "Besties of Joy 2025 is our way of highlighting how friendship can create positive change in our community."
How to Join the Festive Friendship Celebration
The contest offers a simple yet meaningful participation process:
- Visit SM City Zamboanga and capture your best friendship moments in designated Christmas areas
- Share your photos on social media using the official hashtag #BestiesOfJoy2025
- Include why your friendship embodies the Christmas spirit of giving
Spreading Christmas Cheer Through Community Giving
What sets this contest apart is its integrated charity component. For every entry received, SM City Zamboanga will donate essential goods to local community organizations, ensuring that the joy of friendship extends to families in need throughout the holiday season.
Exciting Prizes Await Christmas Besties
Lucky friendship pairs stand to win amazing rewards:
- Grand Prize: P50,000 cash plus SM gift certificates
- Second Prize: P30,000 worth of shopping sprees
- Third Prize: P20,000 in SM premium vouchers
Winners will also be featured in SM's Christmas promotional materials, making their friendship story part of the mall's holiday legacy.
Creating Lasting Christmas Memories
The campaign runs throughout December, giving friends ample time to create and share their special moments. SM City Zamboanga has transformed into a winter wonderland with multiple photo-worthy installations perfect for capturing friendship memories.
Besties of Joy 2025 represents SM Supermalls' commitment to creating meaningful experiences that strengthen community ties while celebrating the most wonderful time of the year. It's not just about winning prizes – it's about making Christmas 2024 unforgettable through the power of friendship and shared generosity.
Gather your best friend and head to SM City Zamboanga to be part of this extraordinary Christmas celebration that turns friendship into festive magic!
