Watsons Philippines Celebrates Major Wins at Prestigious 61st Anvil Awards
Watsons Philippines, the country's leading health, wellness, and beauty retailer, has once again proven its excellence in purpose-driven communications by securing five significant distinctions at the 61st Anvil Awards. This annual event, organized by the Public Relations Society of the Philippines, is widely regarded as the gold standard for public relations excellence in the nation. The company's achievements highlight its strategic approach to combining meaningful advocacy with measurable impact across various campaigns.
Gold Anvil Awards for Advocacy and Brand Communication
Among the top honors, Watsons Philippines received two Gold Anvil Awards. The first was awarded for the "Together Raising Awareness on Kids' Diabetes" campaign in the Advocacy, Public Awareness, and Cause-Related Programs category. Through the #Type1Story initiative, the company addressed a critical health gap by helping Filipino families better understand Type 1 Diabetes among children. This campaign utilized empathetic storytelling, expert partnerships, and accessible education to reduce stigma and encourage early diagnosis, reaching millions nationwide and driving tangible awareness and behavior change.
The second Gold Anvil Award was secured for "Summer starts at WATSONS, Ready for fun araw-araw kahit saan!" under the PR Program Marketing and Brand Communication category. This summer-long campaign positioned Watsons as a trusted health, wellness, and beauty companion for active Filipinos. It merged sun care education, sports partnerships, immersive on-ground activations, and strong digital amplification, delivering exceptional engagement and commercial results. Notably, this campaign was also shortlisted for the prestigious Grand Anvil, the highest recognition for PR excellence.
Silver Anvil Awards for Diverse Initiatives
In addition to the gold wins, Watsons Philippines earned three Silver Anvil Awards, further reinforcing its breadth of impact. These include:
- PR Programs for the HWB Awards 2025: "The Diamond Circle: Celebrating Together, Shining Together" under Marketing and Brand Communication.
- Partnership with Diabetes Philippines through the Diabetes Educator Program, recognized for Best Use of Partnerships. This initiative strengthened the role of Watsons pharmacists nationwide through structured, expert-led training, raising the standard of in-store diabetes counseling and patient support across communities.
- PR Tools under Special Events and Exhibits for the HWB Awards 2025, acknowledging the program's elevated experiential design, data-led storytelling, and ability to strengthen collaboration with brand partners while reinforcing Watsons' authority as the country's leading O+O (offline plus online) health, wellness, and beauty retailer.
Commitment to Purpose-Driven Communications
For Watsons Philippines, these wins affirm a long-standing belief that communications should create real value for people and communities. Danilo Chiong, Managing Director of Watsons Philippines, emphasized this commitment, stating that every campaign starts with a clear purpose to better serve customers and improve everyday lives. He highlighted the company's dedication to raising the bar not just creatively, but in terms of impact, whether through health advocacy, professional education, or lifestyle-led brand experiences.
Together, these recognitions underscore Watsons Philippines' consistent approach to communications, which places purpose and people at the heart of every campaign. From health advocacy and professional education to lifestyle-led brand experiences, Watsons continues to champion initiatives that help Filipinos look good, do good, and feel great, making wellness more accessible for every Filipino.
