As summer travel nears, Cebu's tourism officers are launching new measures to combat a surge in online booking fraud, targeting scams that use realistic pricing to deceive tourists and threaten the local economy.
The Department of Tourism Central Visayas launches Outdoors7 Hub, a permanent convergence space for adventure operators and local brands, shifting from a three-day summit to continuous promotion.
The Philippines Department of Tourism launches its 2026 dive tourism strategy, emphasizing market diversification, sustainability, and high-value niches like underwater photography and technical diving, with India identified as a priority growth market.
The Philippines' visa-free entry program led to a 6.32% increase in Taiwanese arrivals in 2025, reaching 213,928 visitors, driven by improved connectivity and promotional efforts.
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The Cebu Provincial Government relaunches its trade fair, now called 'Our Cebu! Pista sa Sugbo: Kasadya sa Cuarto Distrito,' from March 13-15, 2026, at Robinsons Galleria Cebu, showcasing local delicacies, handicrafts, and cultural presentations from Nort
The Cebu Provincial Government has introduced a new incentive program to encourage overnight stays in towns outside major cities, aiming to spread tourism income and strengthen local economies across the province's 51 municipalities.
Microtel by Wyndham Pampanga has been officially rated as a 3-star hotel by the Department of Tourism, marking the first star-rated hotel in San Fernando City. The hotel, a joint venture between Laus Group and Phinma Microtel, offers 80 rooms and premium
Sunlight Air hosts its bi-annual Grand Travel Fest in Cebu from February 27 to March 1, 2026, featuring domestic travel deals as low as P8 one-way fares, exclusive discounts, and free admission.
Boracay White Beach secures sixth place in TripAdvisor's prestigious 2026 Best of the Best Beaches ranking, celebrating excellence in travel with high-volume positive reviews.
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The House Committee on Tourism has approved multiple bills aiming to permanently eliminate the travel tax imposed on Filipinos departing the country, pending a clear long-term funding replacement for affected agencies.
Mactan-Cebu International Airport secures the Best Airport in Asia-Pacific award at the 2025 ACI ASQ Awards, based on passenger surveys. The win highlights its service quality and recent flight expansions boosting tourism.
Clark International Airport (CRK) has been honored as one of the world's six best airports for arrivals at the 2025 Airport Service Quality Awards, highlighting its commitment to passenger satisfaction and Filipino hospitality amid growing global air traf
Mactan-Cebu International Airport has secured the Best Airport in Asia-Pacific award for the 5–15 million passenger category at the 2025 ACI ASQ Customer Experience Awards, based on over 700,000 passenger surveys.
Anders Hallden, the new General Manager of Jpark Island Resort and Waterpark, shares his leadership vision and plans for enhancing guest experiences and adapting to Cebu's evolving tourism landscape in an exclusive live interview.
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Cebu City is considering new safety regulations for outdoor tourism sites, including mandatory registration and hazard signs, following a hiker's death at Budlaan Falls. The ordinance aims to balance tourism expansion with visitor safety and environmental
The Davao City Tourism Operations Office launched the 89th Araw ng Dabaw logo, featuring pixelated boxes forming the city map to symbolize unity among 11 tribes and a smart city vision with sustainability themes.
Cebu's Mice Alliance is driving halal certification for hotels to attract Muslim travelers, aligning with the Philippines' rise to 8th in the Global Muslim Travel Index and boosting international conference bids.
The Lapu-Lapu Gallery in Cebu reopens in March following a P1 million upgrade by the Department of Tourism, featuring enhanced displays of local heritage and art, with visitor numbers growing steadily before renovations.
Davao City expects 200,000 tourists for its 89th Araw ng Dabaw, with a P50 million budget and events like Parada Dabawenyo. A photo of a disciplined family wins the Hulagway sa Araw ng Dabaw award.
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The International Travel Festival organizer forecasts robust foot traffic for its March 2026 event, following a 50% sales surge to P120 million in 2025, driven by Filipinos' growing appetite for travel.
Cebu Pacific increases Clark hub capacity by 38% for H1 2026, adding flights to Coron, El Nido, Naga, and Hanoi while expanding to 17 total destinations from the gateway.
Aurora province hosted its 18th annual surfing challenge at Sabang Beach in Baler, attracting 129 local and visiting surfers. The event celebrated coastal heritage and aimed to boost tourism-based livelihoods for host communities.
President Ferdinand Marcos Jr has tasked DPWH Secretary Vince Dizon with inspecting the Kalayaan Island Group to assess potential airport and port construction, aiming to enhance tourism following the launch of new tour packages.
China's outbound tourism is experiencing a significant surge, driven by an extended Spring Festival holiday and rising demand for cross-border travel. The Asia-Pacific region, particularly Southeast Asia, is poised to benefit immensely from this wave of C
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Sultan Kudarat province recorded over 6.8 million visitors in 2025, more than double 2024's figures, fueled by the Kalimudan Festival's cultural appeal and strategic tourism partnerships.
Cebu's Provincial Tourism Office has identified the first 10 'toilet stops' across the island to provide clean and reliable restrooms for travelers, with repairs targeted for completion by March 2026 ahead of peak summer travel and ASEAN meetings.
Cebu's Provincial Tourism Office has identified 10 initial sites for designated toilet stops across the province, aiming to provide accessible and reliable restroom facilities for tourists traveling through key areas.
The ASEAN Travel Exchange 2026 in Cebu attracted nearly 300 international buyers, resulting in P1.44 billion in initial sales leads and reinforcing the Philippines' role as a key tourism hub in Southeast Asia.
Xiamen Airlines will restart direct flights between Quanzhou and Cebu on March 29, 2026, operating twice weekly to boost China-Philippines travel and business links amid rising demand.
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Cebu tourism operators are intensifying efforts to attract Indian and Australian travelers to offset the sharp drop in Chinese tourists, leveraging improved air connectivity and market-specific packages.
