Travex 2026 Kicks Off in Lapu-Lapu City with Strong ASEAN Participation
The ASEAN Travel Exchange (Travex) 2026 officially opened on Wednesday, January 28, 2026, at the Mactan Expo Center in Lapu-Lapu City, marking a significant event in the region's tourism calendar. Approximately 600 participants, including foreign buyers and local sellers, converged for this premier travel trade exchange, setting the stage for enhanced collaboration across Southeast Asia.
Diverse Participation from Across the Globe
Of the total attendees, 271 buyers hailed from 50 different countries, showcasing the global interest in ASEAN's tourism offerings. They were joined by 124 sellers and 222 exhibitors, all engaging in the three-day event designed to foster business connections and market expansion. This diverse mix underscores the event's role as a critical hub for the travel industry.
Leadership and Shared Vision for ASEAN Tourism
The opening ceremony was spearheaded by Philippine Tourism Secretary Christina Garcia Frasco, who emphasized the collective goal of promoting ASEAN as a unified tourism destination. She was accompanied by key figures such as Widiyanti Putri Wardhana, Eddy Krismeidi, and Maria Margarita Montemayor Nograles, along with tourism officials from ASEAN member states and local leaders. Their presence highlighted a shared commitment to attracting more travelers to the region through coordinated efforts.
Showcasing ASEAN's Tourism Diversity
Travex 2026 features a wide array of participants, including tourism businesses, tour operators, destination marketers, and buyers from across ASEAN. Participating countries span the region, with representation from the Philippines, Thailand, Vietnam, Indonesia, Laos, Cambodia, Malaysia, Myanmar, and the bloc's newest member, Timor-Leste. Philippine exhibitors encompass various sectors, such as:
- Hotels and resorts
- Travel and tour agencies
- Meetings and events venues
- Airlines
- Government offices
Organizers noted that these groups aim to expand market access and build stronger links between local sellers and foreign buyers, driving economic growth in the tourism sector.
Fostering Partnerships and Future Growth
In her address, Secretary Frasco stated, "Travex showcases the diversity and maturity of ASEAN tourism offerings. It is a platform that brings together not only destinations and products but also aspirations, partnerships, and shared responsibility for the future of tourism in our region." She added that the event transcends mere business meetings, opening doors to long-term partnerships and helping to strengthen the ASEAN tourism community. This focus on collaboration aims to ensure sustainable development and increased visitor numbers across Southeast Asia.
