Cebu Provincial Leaders Endorse National Crackdown on 'Epal' Politics
Cebu's top provincial officials have publicly declared their support for a nationwide initiative aimed at eliminating self-promotion in government-funded projects. Governor Pamela Baricuatro and Vice Governor Glenn Anthony Soco announced this week that they will adhere to strict new regulations prohibiting the placement of officials' names or faces on public works financed by taxpayers.
Strict Compliance with DILG Directive
The Department of the Interior and Local Government (DILG) recently issued a comprehensive order banning what is colloquially known as 'epal' politics across all local government units. This directive mandates the removal of personal branding, including photographs and names, from any project signage or materials funded through public money.
Governor Baricuatro expressed her approval of the policy during a press briefing on Monday, February 2, 2026. She emphasized that provincial authorities are obligated to follow national guidelines and stated that the new rules pose no issue for her administration.
"I do not support placing officials’ faces on government-funded projects," Baricuatro affirmed, highlighting her commitment to ethical governance practices.
Ensuring Fair and Uniform Implementation
Vice Governor Glenn Anthony Soco echoed the governor's stance, agreeing that taxpayer-funded initiatives should not be exploited for personal or political advancement. However, he stressed the importance of consistent enforcement to maintain integrity across all levels of government.
In an interview on Wednesday, February 4, Soco provided clarification on permissible practices. He noted that while banners featuring officials might be used during formal events such as project turnovers, these materials are temporary and must be dismantled afterward.
"It’s clear to us that after that, there should be no remaining tarpaulin showing our faces," Soco explained. He added that although programs may be identified during ceremonies to acknowledge funding sources, any signs perceived as 'epal' are removed once the event concludes.
Significance of the Anti-Epal Policy
The DILG's anti-epal policy serves as a crucial reminder that government projects are public assets, not political tools. By eliminating personal branding from signages and tarpaulins, the initiative aims to redirect focus toward service delivery and responsible use of public funds.
With Cebu's leadership formally endorsing this measure, the province demonstrates a progressive shift toward more transparent and professional governance. This move is expected to foster greater public trust and set a precedent for other local governments to follow.
The collective support from Governor Baricuatro and Vice Governor Soco underscores a growing commitment to ethical standards in public service, aligning with broader national efforts to curb political self-promotion and enhance accountability in government operations.
